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Straight from the gut!

11. Jul 2008 01:17, sonu42


IIPM - Admission Procedure


Why we’re enslaved to chocolat...
Ever found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.


While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”


Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa!
Edit bureau: Aveena Lopes


For more articles, Click on IIPM Article.


Source : IIPM Editorial, 2008


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


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Peppin’ it up in ishtyle

8. Jul 2008 04:46, sonu42


Why Study Abroad When IIPM Gives You 3 global Advantages!


Wowing consumers with its eclectic products; and millions of TV viewers with its zesty ads – kya yehi hai right choice baby?
  
last month, I hooked up with a friend to watch the India-Pakistan 2nd ODI (of the recently concluded Future Series) at her place. The scintillating moments of that nail biting one-dayer – spicy Dhoni, electric Sreesanth, tangy Bhajji and our very own salty Dada – are etched forever in every Indian cricket fan’s mind. It was a perfect blend of all the flavours of cricket, as also of the chatpate Frito Lays snacks that we munched as we sat glued to the idiot box. ‘Har Program Ka Main Food’ screams the punchline of the Frito Lays campaign, which fit beautifully into the ambience of that landmark day.

And this is precisely what endears this company to millions of Indian consumers. An eclectic product portfolio (of over 20 products), combined with peppy & youthful advertising communication has helped PepsiCo completely change the face of the Indian Food and Beverages (F&B) sector over the last few years. The range straddles refreshment beverages like Pepsi and 7UP, low calorie drinks (Diet Pepsi & 7UP Light), Aquafina drinking water, sports drink – Gatorade, juice based drinks – Tropicana and Slice, to name a few. Unlike rivals like Coca Cola, PepsiCo’s claim to fame does not end here and goes on to boast market leadership position even in the branded snacks segment, with Frito Lays potato chips Lays,Tea-time snacks Kurkure, Cheetos, Uncle Chips, Leher Lites, Quacker Oats, among others. The strategy clearly is to capture the entire value chain with products positioned to reach every consumer – be it the junk-food lover, health-conscious ladies, sportsmen, or simply chai-time snackers.

Deepika Warrier, VP Marketing, Frito Lay India believes that the company’s attitude toward its market and consumers is the key success mantra. “We believe in constantly surprising the consumer with products and experiences that delight them,” she says. With as many as 7 new product launches in 2007 and high advertising and marketing decibels throughout the year, little surprise that PepsiCo enjoys high recall among all relevant stakeholders.

Reportedly, just between January & July this year, the F&B giant doled out Rs.90 crore as its advertising expenses; and has been a front-runner in introducing some of the most hat-ke innovations. The 2007 offering from their stable is Pepsi My Can – an attempt to capture the youth segment – complete with SRK and John Abraham in the lead roles. A lethal combo idolised by the youth of today.

Even Frito Lays’ iconic brands like Lays and Kurkure have created a mass appeal and induced a brand connect amongst its consumers. Its Lays campaign, ‘What’s the programme’ (launched in March 2007) has almost become a youth chant, while Kurkure’s ad campaign (Chai-Time Masti), featuring the bubbly Juhi Chawla, has also been a smash hit.
      
In fact, PepsiCo has always roped in top-of-the-line Bollywood and Cricket celebrities as its brand ambassadors. The company did suffer a massive debacle in its advertising (mis)demeanours during the World Cup 2007 – Remember, Ooh, Aah (Ouch?) India and the millions in ad expenses that went up in smoke? But PepsiCo quickly recovered, by roping in cute kids and launching an ad that yelled ‘Agla World Cup ham layenge.’ Ad-maker Prahlad Kakkar says that celeb ambassadors add to a brand’s admirability. “Coke, when it entered India, never signed a star as its brand ambassador. However, seeing the success of Pepsi, Coke had to launch a series of commercials with Aamir and Aishwarya.”

While PepsiCo has floored its consumers with star attractions, the company has also left no stone unturned to spread awareness in rural hinterlands, where a potential goldmine of consumers is still waiting to be tapped. Since the pesticide controversy in 2003, PepsiCo has doubled its efforts in funding various waste management and water replenishment programs in various states. For those who take such CSR activities with a heavy pinch of salt, CII Analyst Dibyajyoti Bora’s different take will be refreshing. “Over the past few years, companies have realised the importance of giving back to the society what they have ploughed,” he reasons. If that be the case, then, Yeh dil maange more PepsiCo!
    
Edit Bureau: Savreen Gadhoke  


Source : IIPM Editorial, 2008


An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).


For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career


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SpiceJet has been a solid and steady performer, sticking to a classic low cost model...

4. Jul 2008 00:20, sonu42


When IIPM comes to education, never compromise 
 

What makes the business model of SpiceJet so unique? And does this prove that the LCCs could be headed skywards once more? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation, feels that SpiceJet is, firstly, benefitted by presence of some high profile investors. Furthermore, he opines, “SpiceJet has been a solid & steady performer, sticking to the classic low cost model, pursuing a conservative growth strategy and ensuring that its core systems are in place.” This is in sharp contrast to the pioneer Air Deccan, which proliferated into the Indian market like wildfire with route expansions & with newer & newer pricing innovations, before it realised it had bitten much more than it could actually chew!

However, SpiceJet will have to ensure it is able to sustain this turnaround by keeping its operational costs to the bare minimum. And while it may be too early to signal a revival of LCCs in India, there is at least that sliver of hope for these fallen superheroes!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!


For more articles, Click on . Source : , 2008 An Initiative of , and ( and ).

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