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SpiceJet has been a solid and steady performer, sticking to a classic low cost model...

4. Jul 2008 00:20, sonu42


When IIPM comes to education, never compromise 
 

What makes the business model of SpiceJet so unique? And does this prove that the LCCs could be headed skywards once more? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation, feels that SpiceJet is, firstly, benefitted by presence of some high profile investors. Furthermore, he opines, “SpiceJet has been a solid & steady performer, sticking to the classic low cost model, pursuing a conservative growth strategy and ensuring that its core systems are in place.” This is in sharp contrast to the pioneer Air Deccan, which proliferated into the Indian market like wildfire with route expansions & with newer & newer pricing innovations, before it realised it had bitten much more than it could actually chew!

However, SpiceJet will have to ensure it is able to sustain this turnaround by keeping its operational costs to the bare minimum. And while it may be too early to signal a revival of LCCs in India, there is at least that sliver of hope for these fallen superheroes!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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