Straight from the gut!
11. Jul 2008 01:17, sonu42IIPM - Admission Procedure
Why we’re enslaved to chocolat...
Ever 
found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.
While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”
Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa!
found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”
Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa!
Edit bureau: Aveena Lopes
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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