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The day he met ad guru Piyush Pandey is the most memorable of his life. And the trick he played to meet the creative genius could straight be out of a Bollywood flick. He sent a fake bomb along with his resume to Sagar (Mahabaleshwarkar) who was the Creative Director, O&M (at the time). Everyone in O&M panicked and just as they were about to vacate the Ogilvy building, they realised that it was just a fake alarm clock with some agarbattis. Piyush actually congratulated Reilly for the superb idea. For a guy who wants to be a National Creative Director someday, advertising was not something he had carefully thought about. With a B.Sc. in Geology from St. Xavier’s College, he was all set to explore the earth & other planets. But, inspired by a friend who’d raved about his job profile in an ad agency to him, he found the creative field more interesting, than a job in Geology. Having spent the last seven years in various advertising agencies, he has worked on campaigns for Birla Sun Life Mutual Fund, Birla Sun Life Insurance, Aditya Birla Corporate, Express Group (Indian Express, Financial Express, Screen), BBC World, Travelocity.co.in and ICL, among others.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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