A beach resort… Come for a month, at least
31. Aug 2007 03:18, sonu42
Body Copy: A beach resort… Come for a month, at least AGENCY : Rediffusion DY&R
4Ps TAKE : Lookin
g at growing popularity of God’s own country as a tourist destination, the Taj Group of Hotels is now cashing on it. Thecommunication promotes its Green Cove Resort in Kovalam, Kerala and puts forward offerings that are highly irresistible – a four-in-one travel option comprising a beach-side, a hill-station, a backwater escape and a spa resort? All this to hook the lot, which looks out for quality holiday locations within the country, rather than hitting an international spot. The USP? Many actually! The picture in deep blue with a skyline and the pool below is a visual treat and the offerings: the Balinese-styled landscapes, hillside cottages with thatched roofs, a rejuvenating spa, infinity pools, et al, allure greatly. The ad is clutter- free and scores high for clarity in communication and its single minded focus. The reward to the prospect is of course, all the fun and Taj Group’s tag! Time to say, wah Taj!
Source : IIPM Editorial, 2007 An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Links til dette indlæg
- http://search.live.com/results.aspx?q=resort&mrt=en-us&FO... ( 4. Oct 2007)
