A fitting repartee?
8. May 2008 23:09, sonu42The American aversion 
to its own cars has been a world renowned co - nundrum. Analysts have used almost all their grey cells to reach a consensus but to no avail. The Japanese-induced quagmire has brought about unanticipated losses for the Detroit ruler (General Motors). Now that the Japanese are selling their cars on a set perception that revolves around value, the Americans are rethinking their business strategy. Rather than fighting the competition through advertising mediums, GM has instructed its Saturn dealers to take the competition to the next level by stocking rival cars (not for sale though). GM is apparently Confident that in a side by side comparison, its products will in fact fare better.
Such practices have been sighted to be major contributors to GM’s dwindling market share. This way, the haranguer strategy of GM rivals will be in check, but of course, the real challenge is to short circuit Toyota’s meteoric march to the number one crown... and that remains a long road ahead...
Edit bureau: Karan MehrishiFor Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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