A stitch in time...
26. Feb 2007 02:09, sonu42IIPM Best B-School
MNCs, in particular, 
have realized the hard way that they can only ignore CSR at their own peril. A case in point is McDonald’s (accused for growing obesity in children) that has contributed a paediatric ophthalmology wing at Dr. Shroff’s Charity Eye Hospital (SCEH) in Delhi. However, Vikram Bakshi, MD, McDonald’s, India (North & East), denies it as a branding exercise, “We believe in the importance of giving back to the community that has given us so much.” Society, in fact, has been particularly harsh on MNCs regarding CSR. For instance, many Indian customers shunned Pepsi & Coca-Cola for pesticide content, while safety standards in thousands of common place eating joints across India continue to be ignored. Similarly, people expect McDonald’s and PepsiCo to take a stand on healthy eating, while overlooking their own lack of general health awareness.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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- http://technorati.com/posts/tag/IIPM (28. Feb 2007)
- http://technorati.com/tag/IIPM (28. Feb 2007)
- http://www.malaysia.net/aggregator/sources/5?PHPSESSID=92... (28. Feb 2007)
- http://blogsearch.google.com/blogsearch?as_q=india&num=10... (28. Feb 2007)
