9. Aug 2007 04:17, sonu42
IIPM Best MBA Institute
In the 
1990s, he saved the London Zoo from closing down by giving the zoo a donation of 1 million pounds. Now NRI industrialist Lord Swraj Paul has donated $500,000 to the Carnegie Mellon University in Pittsburgh, Pennsylvania, to develop an infant lab suite. Like the London Zoo donation, This one too is in the memory of his daughter Ambika (who tragically died of leukaemia, but she used to love the London Zoo, and Paul couldn’t bear to see the place, his daughter loved so much, close down). The Carnegie Mellon donation was made through the Ambika Paul Foundation. The infant lab suite will design interventions that will help children suffering from developmental disabilities like autism and specific language impairment. The research for this project will primarily focus on understanding how infants achieve cognitive and linguistic milestones. Another show of strength from Lord Swraj Paul – who, in 1996, became a life peer (a member of the House of Lords), and has taken on the title Baron Paul of Marylebone in the City of Westminster.
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1. Aug 2007 01:31, sonu42
IIPM PUBLICATION
The Mckinsey report is flawed
Addressing 
a heon thrown by businessmen before his historic visit to India in 2006, President Bush had stated, “...the population of middle-class in India is larger than the population of Britain. They are the market for us. Think about the demand of ACs, cars and things like that.” Clearly, Bush and the likes are focusing on an apple-pie called India whose middle-class is swelling.
And that is what McKinsey’s latest report on Indian middle-class suggests- the size of Indian middle class is going to swell from 50 million currently to 583 million in 2025. The report includes households with an annual income in the range of $4,380-21,890. It highlights that India is poised to grow at the rate of 7.6% per annum for the next 18 years and so is the income of the middle-class.
The report, full of loopholes, is hardly based on hard-facts. The figure of 50 million is contestable. Noted Economist, Abusaleh Sharif told B&E, “No one can deny the growth of consumer class. But to arrive at figures on sketchy data will always produce fl awed results”. How come a country with 300 million mobile subscriber base and close to 80 million internet users has only a 50 million middle-class population? The report is based on number of people who pay income tax. A sizable portion of Indian population is dependent on agriculture and is out of the taxbracket; then how could the report reach a fi gure by ignoring them?
Clearly, the Indian middle class is much larger than what McKinsey projects. And with consumerism rearing its head, corporates are most certainly not the ones complaining!
B&E research: Saurabh Kumar
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12. Jul 2007 02:48, sonu42
Cemex wins it ‘Perpetual’y
Mexico-based 
cement major Cemex has finally bowled over the biggest shareholder of Rinker Group by its $18 billion bid. Perpetual Ltd., the majority shareholder of the Australian building materials maker, has revealed that it would accept the revised offer from Cemex. Perpetual’s holding in Rinker is 10.32%, and it has been offered $15.85 per share by the world’s third biggest cement company in April this year. By this offer, valuation of Rinker stands at $14.25 billion. In October last year, Cemex had proposed a $13 per share bid, which was later rejected by Perpetual. This would be the biggest takeover in Australia’s corporate history if it takes shape.
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27. Jun 2007 23:46, sonu42
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BRAND : Adidas AGENCY : TBWA BASELINE: Impossible is nothing
DESCRIPTION: Sachin Tendulkar introduces himself 
while sketching a cartoon batsman and then relates his story: “My coach used to put a one rupee coin on top of the stump, and whoever used to get him out would take away the coin. All you are thinking of is smacking that ball. I have got like twelve coins as valuable as any medal I have received in my life. Whatever level you reach getting better never stops.” He signs off with the last statement which reads, ‘Impossible is nothing.’
4Ps TAKE: The World Cup disaster hasn’t still deterred Adidas from giving the centre-stage to the Master Blaster. The power idea is to capitalise on the most popular batsman of the nation. The clinching benefit to the Brand is Adidas’s strong association with the game for years now. The communication is very effective with the superstar narrating the story of his coach and explaining how precious the coins are to him. And finally the tagline — that tugs heavily on the heart strings — says it all. Guess there is no place for impossibility in the Adidas dictionary. For Complete IIPM Article, Click on IIPM Article Source : IIPM Editorial, 2007
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20. Jun 2007 03:42, sonu42
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Talk 
about excellent co-branding! Johnnie Walker – the world’s number one Scotch whiskey and now enjoyed in almost 200 countries around the world – has launched a commemorative Black Label (tm) special edition to celebrate the third year of partnership with Vodafone McLaren Mercedes, one of the world’s leading Formula One teams. Exclusively available in selected duty-free outlets across Asia from July 1 this year, the new collector’s edition of Black Label will come in a contemporary silver and black carrying case. Sporting a stylish and innovative design, the unique and eye-catching polished outer casing, draws inspiration from the revolutionary aerodynamics of a Formula One car itself. Elegant lines and colouring mirror the shape of the nose of this season’s Vodafone McLaren MP4-22 race car and the carrying handle, that of the rear spoiler. Ingrid Tatham, Asia Pacific Regional Marketing Manager for Diageo’s Global Duty Free business, said: “Together, Johnnie Walker and Vodafone McLaren Mercedes make a winning team and we are delighted to be celebrating a third season with them.” The whiskey in the Johnnie Walker Black Label Limited Edition is Johnnie Walker’s awardwinning Black Label Scotch blend. The fine blend has been called ‘the Savoy, the Everest of deluxe whiskies’,and is blended from over 40 whiskies, each of which has been matured for a minimum of 12 years. Shall we say cheers to that?
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3. Jun 2007 22:10, sonu42
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29. May 2007 21:50, sonu42
IIPM Best B-School
The seeds of the current revolution were planted at the National Center for Biotechnology (CNB in Spanish), located on the outskirts of Madrid. For the past 15 years, CNB has housed and promoted top-quality science while simultaneously focusing on technology transfer and spinoffs. Eleven companies so far have sprung from the CNB labs. At 720 researchers, CNB is the largest center of the National Research Council—and the first to focus so intensively on technology transfer. “For instance, we were the first center to have our own technology-transfer office,” says CNB’s director, José Ramon Naranjo.
The departments cover a wide variety of topics: researching viruses and developing vaccination protocols; analyzing microorganisms for their potential in bioremediation; studying pathogens and their mechanisms of disease production in order to develop new antimicrobial compounds; studying species of wine grapes to understand how the plants produce defenses to cope with viral attacks or lack of nutrients.
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24. May 2007 23:45, sonu42
IIPM PUBLICATION
Even America’s mulling over the same issue after a recent study on 2057 students by Mathematica Policy Research Inc. revealed that sex-abstinence classes did not stop pre-marital sex but merely delayed it. Thus raising concerns regarding the actual worth of such classes.
Opines Mr. K.K.Verma of Smile Foundation, “Sex education is required to make an informed choice. The premise of sex education is not to reduce the incidence of sexual encounters. Hence a better indicator would be reduction in premarital /adolescent pregnancy, abortion, and increase in safe sexual practices. As times change, children want to experience things as early as possible. They get information from friends and other sources that are usually not reliable and end up fostering wrong opinions and even indulge in sex not knowing what the consequences might be.”
So maybe instead of protecting the children from the big ‘bad’ world, we should tell them a bit about the birds and the bees and mould them into informed citizens of tomorrow.
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18. May 2007 04:01, sonu42
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Just like every movie – and every actor – wants to win an Oscar, every newspaper – and journalist – wants to be awarded that mother of all prestigious journalistic awards: The Pulitzer Prize. The Wall Street Journal (WSJ), the Bible of economic and corporate reporting, recently won the Pulitzer. What’s more, in a fitting tribute to the paper’s credibility, the Pulitzer Prize Board said that the WSJ had ushered in “widespread change in corporate America. How did it manage to do that? Well, for a series of articles that brought to light the corrupt practices of “business executives, who had rewarded themselves millions of dollars by backdating stock options,” says the New York Times (NYT). The journalists who led this charge from the front, include Charles Forelle, James Bandler, Mark Maremont and Steve Stecklow; and guess what impact the power of the pen – or the keyboard if you like – has had?
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15. May 2007 01:14, sonu42
IIPM PUBLICATION
Was he?!?! No, he wasn’t! And still isn’t, for records! Jack – who writes quite regularly for our group magazines – apart from being considered the most outstanding manager ever (
he was rated the Manager of the Century by Fortune), also led the most successful corporation ever (General Electric), which ended up contributing more to shareholders than any other corporation in the history of global capitalism (GE’s m-cap increased from $14 billion in 1981 to $410 billion in 2001, when he resigned). Come to think of it, did not even Bill Gates, the richest man ever, drop out of Harvard? In short, do companies that hire ‘non-MBAs’ perform better than those which don’t? Do firms having the ubiquitous ‘non-MBA CEOs’ achieve more than those having MBA leaders?
Was he?!?! No, he wasn’t! And still isn’t, for records! Jack – who writes quite regularly for our group magazines – apart from being considered the most outstanding manager ever (
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9. May 2007 22:11, sonu42
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With the leadership issue still haunting the Labour Party, a defeat in Scotland will only add to their existing woes. Tony Blair will certainly be blamed for bringing the party to the brink of relinquishing power to the conservatives; the real worry is related to Gordon Brown (Blair’s likely successor), who represents a Scottish Parliamentary seat. In fact, Gordon Brown’s standing in the party is due to 23 members of the present British Cabinet that are related to Scotland in more ways than one (even Blair is born & brought up in Scotland). Any dent in the party’s vote bank in Scottish Parliament Holyrood, is bound to weaken Brown’s chances of taking over the mantle from Blair. With the Tories raising the issue of disproportionate representation of Scottish politician n the Cabinet; matters are likely to get ven worse.
A victory for SNP, led by Alex Salmond, is sure to aggravate the English- Scottish divide, adding another thorn to the falling British crown. Although one doesn’t foresee an immediate separation between the two nations, political parties will use this issue to their own advantage, further increasing the divide between supporters of the two.
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3. May 2007 00:14, sonu42
IIPM PUBLICATION
However, 
the refrigerators segment has proved to be the saving grace for Whirlpool which has managed to compete effectively against LG & Samsung and even Indian majors, boasting a neat 25% market share. The company posted an operating profit of Rs.442.1 million during the nine month period of April-December 2006. Buoyed by the turnaround and hoping to wipe its losses out completely, Whirlpool Corporation has announced an investment of $20 million over the next 18 months in its Indian subsidiary to strengthen manufacturing capabilities in the country. “We will be number one, both in market share and in mind of the consumer,” avers Arvind Uppal, MD of Whirlpool of India, promising new products and aggressive marketing. But will he be able to deliver? In spite of having a solid run of more than a decade in the country (Whirlpool entered India in 1995, as opposed to Samsung in 1996 and LG in 1997), Whirlpool lags far behind its rivals. So, what went wrong?
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28. Apr 2007 02:51, sonu42
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They set the silver screen ablaze with their steamy on-screen romance in Titanic, and ten years later, 
the golden couple’s reuniting for an encore! The duo will star together in DreamWorks’ upcoming film Revolutionary Road, which will be directed by Kate’s hubby – Sam Mendes! A perfect twist? The adapted version of Richard Yates’ novel will see the two enacting the roles of a couple initially filled with post-war optimism, but whose relationship turns sour as their American dream crumbles. The movie would be the first time Kate and Mendes – the director of movies like American Beauty and Road To Perdition – would work together. The result is what we like to call a ‘revolutionary’ tangle of relationships!
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17. Apr 2007 00:37, sonu42
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Nanjing
Automobile Corporation (NAC), which acquired MG Rover Group (Britain) and Power Train (MG’s engine making unit) in 2005, will roll out MG Rover’s popular MG7 and MG TF sports car in July 2007 under NAC-MG brand. NAC, a state-owned enterprise, will be reintroducing MG Rover in China and Europe which was a popular sports car in the UK during 1960s. In order to cut down costs, production facilities and equipments have been transferred from the UK to Nanjing which has a capacity of 200,000 cars & 250,000 units of engines. In 2008, another production facility in Oklahoma is on the cards in order to capture the American market.
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14. Feb 2007 02:05, sonu42
IIPM PUBLICATION
And the comment from the US President was, " Saddam Hussein was executed after receiving a fair trial – the kind of justice he denied the victims of his brutal regime." But then, the needle of suspicion for committing crimes against humanity also falls on Bush and his cronies. Haven’t we seen pictures of Guantanamo Bay and Abu Ghraib prisons presented to the world? These pictures show how brutal the American regime has been in moving ahead on its agenda.
Add to that the rising body count of America's own soldiers in Iraq (now past 3,000). Who is responsible for so many lost lives? No way can one call the war in Iraq a war for democracy. The dubious trial and rushed hanging of Saddam was anything but 'democratic'! Of course, as a brutal dictator who ruled so oppressively, Saddam did deserve punishment, but he did deserve a fair trial, not the kangaroo court we got to see every now and then on television. And that too, a court remotely controlled by a foreign land; ironically a country instrumental in making Saddam the power he was.
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9. Feb 2007 03:10, sonu42
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24. Jan 2007 03:38, sonu42
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BRAND : Coca Cola
Agency : McCann Erickson
BASELINE : Coke uthale, Dhoom machale.
DESCRIPTION: Few 
friends are sitting in a room; someone bangs a 500 ml Coke bottle on the table. Guess who? Of course, our new ‘Dhoom’ man Hrithik Roshan. He tries to open the cap of the bottle, and in the process, fizzes it. Then, the sophisticated Hrithik transforms into a stud, and this time the fizz comes out with lots of panache and force. Cut to scenes from Dhoom-2, where he is dancing with Aishwarya. The parting shot: Coke uthale, dhoom machale.
4Ps TAKE: No prizes for guessing that this is a co-branding exercise between the cola giant and the makers of Dhoom-2. Brand ambassadors Hritik and Aishwarya play out effectively. The result is one cool ad! The power idea is to reflect the ‘glam’ energy of Coke. The classic soundtrack of Coca-Cola has been remixed with the title track of Dhoom to get the desired impact. No Thanda Matlab Coca-Cola with Aamir; instead cool-dude Hritik tempts the audience!
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7. Jan 2007 22:44, sonu42
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The key is not to have money when everybody else does, but to have money when everybody is leaking his wounds and is financially in a desperate situation. Looking at the shape of asset markets’ recent increases in value (stocks, bonds, commodities, art, “trophy” properties) and at the optimistic and complacent mood (record low volatility) among investors in all asset classes, my view would be that reducing one’s assets positions between now and early January might not be a bad idea. In fact, I must admit that my greatest worry for now is that I am not as particularly bearish as usual about the prospect of asset prices rising any further. As a contrarian indicator, this might tell you something!
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2. Jan 2007 01:50, sonu42
IIPM PUBLICATION
Yes, the current economic indicators do give us hope, but to keep alive the hopes of eradicating poverty (which has increasingly captured a pitiably massive 400 million Indians in its grasp: UNDP figures), India not only needs to sustain GDP growth rates above 8% for the next 10-15 years at a stretch, but also needs to implement a radical economic reengineering paradigm that facilitates a cross sectional improvement in health, literacy, education levels, perhaps with a larger emphasis on the majority of the disadvantaged masses. Therefore, more important than accomplishing just healthy figures is the consistency of performance for long-term sustainability of India, just as P. Chidambaram, hopefully expresses as, ”...our economy is growing and I hope it will grow at 9%. We hope to maintain this growth for the next five to ten years...”. . It is indeed good news that despite the unprecedented rise in global oil prices, India has been able to retain its annual economic growth rate at around 8% for the past three years and is continuing on the winning path. Although, the exorbitant fuel prices have had an adverse impact on inflation. Consumer prices have increased phenomenally in the recent past – today, the annual rate of inflation is between 6 and 7%. More importantly, the wholesale price index stood at 5.45% in the 12 month period till November 18.
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26. Dec 2006 04:08, sonu42
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6. Dec 2006 01:20, sonu42
IIPM PUBLICATION
Guess what’s Microsoft’s latest high-profile technology launch in India? No, not the Vista, not yet. It’s a host of latest technology accessories like mouse, keyboard et al to enhance the gaming experience. It looks like Microsoft does not want to take any chances with its Xbox 360, as the Sony PS3 launch is expected very soon. To Microsoft’s credit, that’s one area where it can, for a change, claim a clear headstart over competition.
It has become essential for Microsoft to zealously guard every territory it operates in, especially since silver linings like the Xbox are few and far between. In every segment, the competition is making life tough, Microsoft has been reduced to the status of a follower. It has rested too long now on the laurels of its Windows. And for how long? In the Indian market, software piracy continues to be rampant. The risk is also that with the exorbitant prices of Microsoft, open source adoption will increase manifolds. It’s high time that Microsoft brings down the prices of its Microsoft Office and Windows OS.
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1990s, he saved the London Zoo from closing down by giving the zoo a donation of 1 million pounds. Now NRI industrialist Lord Swraj Paul has donated $500,000 to the Carnegie Mellon University in Pittsburgh, Pennsylvania, to develop an infant lab suite. Like the London Zoo donation, This one too is in the memory of his daughter Ambika (who tragically died of leukaemia, but she used to love the London Zoo, and Paul couldn’t bear to see the place, his daughter loved so much, close down). The Carnegie Mellon donation was made through the Ambika Paul Foundation. The infant lab suite will design interventions that will help children suffering from developmental disabilities like autism and specific language impairment. The research for this project will primarily focus on understanding how infants achieve cognitive and linguistic milestones. Another show of strength from Lord Swraj Paul – who, in 1996, became a life peer (a member of the House of Lords), and has taken on the title Baron Paul of Marylebone in the City of Westminster.
