5. Aug 2008 03:20, sonu42
IIPM Ranked No. 1 B-School In Global Exposre - Zee... The day he met ad guru Piyush Pandey is the most memorable of his life. And the trick he played to meet the creative genius could straight be out of a Bollywood flick. He sent a fake bomb along with his resume to Sagar (Mahabaleshwarkar) who was the Creative Director, O&M (at the time). Everyone in O&M panicked and just as they were about to vacate the Ogilvy building, they realised that it was just a fake alarm clock with some agarbattis. Piyush actually congratulated Reilly for the superb idea. For a guy who wants to be a National Creative Director someday, advertising was not something he had carefully thought about. With a B.Sc. in Geology from St. Xavier’s College, he was all set to explore the earth & other planets. But, inspired by a friend who’d raved about his job profile in an ad agency to him, he found the creative field more interesting, than a job in Geology. Having spent the last seven years in various advertising agencies, he has worked on campaigns for Birla Sun Life Mutual Fund, Birla Sun Life Insurance, Aditya Birla Corporate, Express Group (Indian Express, Financial Express, Screen), BBC World, Travelocity.co.in and ICL, among others.
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IIPM Editorial, 2008
An Initiative of
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Malay Chaudhuri and
Arindam chaudhuri (
Renowned Management Guru and
Economist).
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11. Jul 2008 01:17, sonu42
Ever 
found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.
While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”
Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa! Edit bureau: Aveena Lopes
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IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of
IIPM,
Malay Chaudhuri and
Arindam chaudhuri (
Renowned Management Guru and
Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
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4. Jul 2008 00:20, sonu42
When IIPM comes to education, never compromise
What makes the business model of SpiceJet so unique? And does this prove that the LCCs could be headed skywards once more? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation, feels that SpiceJet is, firstly, benefitted by presence of some high profile investors. Furthermore, he opines, “SpiceJet has been a solid & steady performer, sticking to the classic low cost model, pursuing a conservative growth strategy and ensuring that its core systems are in place.” This is in sharp contrast to the pioneer Air Deccan, which proliferated into the Indian market like wildfire with route expansions & with newer & newer pricing innovations, before it realised it had bitten much more than it could actually chew! However, SpiceJet will have to ensure it is able to sustain this turnaround by keeping its operational costs to the bare minimum. And while it may be too early to signal a revival of LCCs in India, there is at least that sliver of hope for these fallen superheroes! For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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7. Apr 2008 02:51, sonu42
IIPM PUBLICATION
Strangely, Honda Eterno played in a lost segment and won. Wow!
Like 
the ‘holy cow’ and the proverbial snake charmer, another picture perfect image of India that strikes upon from a lonely planet guide is that of the great Indian family of four breezing down crowded by-lanes on a 2-stroke scooter! Of course, n o t much has changed in the way the whole experience looks even today. The only thing perhaps that has undergone a transition is that the good old two-stroke scooter has gone four-stroke and is now endorsed by MNCs like Honda. After 
Activa’s flaring sales charts and Dio’s relatively buoyant north projecting figures, Honda in 2003, launched the Eterno redefining public perception of the way one recalls the good old scooter days. As compared to its pre-historic counterparts, the Eterno – apart from the 4-stroke ride and a mileage to stare right into any 100cc category bike – offers loads of storage space in the under seat box, a wide and a flat footboard, a bag hook and a side grab rail, all a testimony to Honda’s focus towards the common Indian family! “HMSI believes that full-size customers have unique needs. It is only because their needs have not been adequately met by existing models that they have begun looking at other 2-wheeler categories like motorcycles, which is witnessing growth. Thus, with this understanding, we decided to launch the Eterno,” expressed Haruo Takiguchi, President & CEO, HMSI. Sure, Indians have taken note of your product, Takiguchi!
For Complete IIPM Article, Click on IIPM Article Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
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13. Feb 2008 23:38, sonu42
The Sunday Indian - India's Greatest News weekly A fishing tournament where nothing’s fishy!
For 
anglers and sport fishing enthusiasts alike, this is the ‘Super Bowl’ of all fishing tournaments! Into its 35th year now, the US Virgin Island Blue Marlin Tournament is held every year in the ‘Blue Marlin Fishery’ region of the Virgin Islands. Instituted initially to spread the word about the bounty of Blue Marlins (one of the most prized catches for an angler) that can be had in this region, the tournament has grown into a modified format following a ‘catch and release’ philosophy where the Marlins caught are released back into the ocean unless it happens to be a world record catch. Subsequently, it became the first fishing event in the world to release Blue Marlin. Though unique, the tournament’s approach raises some interesting questions about the sport of fishing. The releasing of the Marlin back into the water is great from a conservationist’s point of view (only three Marlins have been put on dock since the introduction of the ‘Modified Release’ scoring format) but the catching techniques (the hooks used for instance) could still cause harm to the fish. The participants every year compete for serious amounts of cash in the individual, boat & crew categories, and this event which is nicknamed as ‘Boy Scout’ (because the money generated by the first tournament was donated to benefit the Virgin Islands Council of the Boy Scouts of America) remains on top of every angler’s wish-list. The format sure is an added motivation to do something good and have fun at the same time. As of today it attracts the best of the best anglers from around the world just as the Virgin Islands angler Chuck Senf had envisioned when he started it in 1972. Want to give something back to nature and hunt for a little personal glory? Go fish... where else but at the US Virgin Islands Atlantic Blue Marlin Tournament!
Edit bureau: Tareque Laskar For Complete IIPM Article, Click on IIPM Article
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