Did I hear ‘eter’no?!
7. Apr 2008 02:51, sonu42
Strangely, Honda Eterno played in a lost segment and won. Wow!
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the ‘holy cow’ and the proverbial snake charmer, another picture perfect image of India that strikes upon from a lonely planet guide is that of the great Indian family of four breezing down crowded by-lanes on a 2-stroke scooter! Of course, n o t much has changed in the way the whole experience looks even today. The only thing perhaps that has undergone a transition is that the good old two-stroke scooter has gone four-stroke and is now endorsed by MNCs like Honda. After 
Activa’s flaring sales charts and Dio’s relatively buoyant north projecting figures, Honda in 2003, launched the Eterno redefining public perception of the way one recalls the good old scooter days. As compared to its pre-historic counterparts, the Eterno – apart from the 4-stroke ride and a mileage to stare right into any 100cc category bike – offers loads of storage space in the under seat box, a wide and a flat footboard, a bag hook and a side grab rail, all a testimony to Honda’s focus towards the common Indian family! “HMSI believes that full-size customers have unique needs. It is only because their needs have not been adequately met by existing models that they have begun looking at other 2-wheeler categories like motorcycles, which is witnessing growth. Thus, with this understanding, we decided to launch the Eterno,” expressed Haruo Takiguchi, President & CEO, HMSI. Sure, Indians have taken note of your product, Takiguchi!
Source : IIPM Editorial, 2008
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