5. Aug 2008 03:20, sonu42
IIPM Ranked No. 1 B-School In Global Exposre - Zee... The day he met ad guru Piyush Pandey is the most memorable of his life. And the trick he played to meet the creative genius could straight be out of a Bollywood flick. He sent a fake bomb along with his resume to Sagar (Mahabaleshwarkar) who was the Creative Director, O&M (at the time). Everyone in O&M panicked and just as they were about to vacate the Ogilvy building, they realised that it was just a fake alarm clock with some agarbattis. Piyush actually congratulated Reilly for the superb idea. For a guy who wants to be a National Creative Director someday, advertising was not something he had carefully thought about. With a B.Sc. in Geology from St. Xavier’s College, he was all set to explore the earth & other planets. But, inspired by a friend who’d raved about his job profile in an ad agency to him, he found the creative field more interesting, than a job in Geology. Having spent the last seven years in various advertising agencies, he has worked on campaigns for Birla Sun Life Mutual Fund, Birla Sun Life Insurance, Aditya Birla Corporate, Express Group (Indian Express, Financial Express, Screen), BBC World, Travelocity.co.in and ICL, among others.
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An Initiative of
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Malay Chaudhuri and
Arindam chaudhuri (
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Economist).
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ZEE BUSINESS BEST B SCHOOL SURVEY B-schooled in India, Placed Abroad (
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11. Jul 2008 01:17, sonu42
Ever 
found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.
While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”
Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa! Edit bureau: Aveena Lopes
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IIPM Article.
Source :
IIPM Editorial, 2008
An Initiative of
IIPM,
Malay Chaudhuri and
Arindam chaudhuri (
Renowned Management Guru and
Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
When IIPM comes to education, never compromise
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4. Jul 2008 00:20, sonu42
When IIPM comes to education, never compromise
What makes the business model of SpiceJet so unique? And does this prove that the LCCs could be headed skywards once more? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation, feels that SpiceJet is, firstly, benefitted by presence of some high profile investors. Furthermore, he opines, “SpiceJet has been a solid & steady performer, sticking to the classic low cost model, pursuing a conservative growth strategy and ensuring that its core systems are in place.” This is in sharp contrast to the pioneer Air Deccan, which proliferated into the Indian market like wildfire with route expansions & with newer & newer pricing innovations, before it realised it had bitten much more than it could actually chew! However, SpiceJet will have to ensure it is able to sustain this turnaround by keeping its operational costs to the bare minimum. And while it may be too early to signal a revival of LCCs in India, there is at least that sliver of hope for these fallen superheroes! For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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27. May 2008 00:09, sonu42
IIPM - Admission Procedure
Ever inventing
ways of designing writing instruments so as to make a definitive style statement, Cartier has now come out with a dazzling collection of Must de Cartier mini-ballpoint and Louis Cartier pens. The pens are encrusted
with diamonds in detailed designs that vary from vertical, diagonal to intertwining lines. Another pen among these Cartier classics comes with gold plating in a gold leaf design. Whether your pen has 14 diamonds of approximately 0.17 carats or 160 diamonds of approximately 1.60 carats, they all promise to add that highly coveted sparkle to your written words!
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8. May 2008 23:09, sonu42
IIPM - Admission Procedure
Test drive a Toyota at a GM dealership! The American aversion 
to its own cars has been a world renowned co - nundrum. Analysts have used almost all their grey cells to reach a consensus but to no avail. The Japanese-induced quagmire has brought about unanticipated losses for the Detroit ruler (General Motors). Now that the Japanese are selling their cars on a set perception that revolves around value, the Americans are rethinking their business strategy. Rather than fighting the competition through advertising mediums, GM has instructed its Saturn dealers to take the competition to the next level by stocking rival cars (not for sale though). GM is apparently Confident that in a side by side comparison, its products will in fact fare better.
The move underscores GM’s fears that sales could be jeopardised by rival dealerships. It is believed that in order to win customers, dealerships often indulge in falsifying information about rival products, thus misleading customers. States Emmanuel Bulle, Analyst, Fitch- Ratings, “Such moves may occur when companies are pretty confident about the success of their products.” Such practices have been sighted to be major contributors to GM’s dwindling market share. This way, the haranguer strategy of GM rivals will be in check, but of course, the real challenge is to short circuit Toyota’s meteoric march to the number one crown... and that remains a long road ahead...
Edit bureau: Karan Mehrishi For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008 An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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The Sunday Indian - India's Greatest News weekly
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13. Feb 2008 23:38, sonu42
The Sunday Indian - India's Greatest News weekly A fishing tournament where nothing’s fishy!
For 
anglers and sport fishing enthusiasts alike, this is the ‘Super Bowl’ of all fishing tournaments! Into its 35th year now, the US Virgin Island Blue Marlin Tournament is held every year in the ‘Blue Marlin Fishery’ region of the Virgin Islands. Instituted initially to spread the word about the bounty of Blue Marlins (one of the most prized catches for an angler) that can be had in this region, the tournament has grown into a modified format following a ‘catch and release’ philosophy where the Marlins caught are released back into the ocean unless it happens to be a world record catch. Subsequently, it became the first fishing event in the world to release Blue Marlin. Though unique, the tournament’s approach raises some interesting questions about the sport of fishing. The releasing of the Marlin back into the water is great from a conservationist’s point of view (only three Marlins have been put on dock since the introduction of the ‘Modified Release’ scoring format) but the catching techniques (the hooks used for instance) could still cause harm to the fish. The participants every year compete for serious amounts of cash in the individual, boat & crew categories, and this event which is nicknamed as ‘Boy Scout’ (because the money generated by the first tournament was donated to benefit the Virgin Islands Council of the Boy Scouts of America) remains on top of every angler’s wish-list. The format sure is an added motivation to do something good and have fun at the same time. As of today it attracts the best of the best anglers from around the world just as the Virgin Islands angler Chuck Senf had envisioned when he started it in 1972. Want to give something back to nature and hunt for a little personal glory? Go fish... where else but at the US Virgin Islands Atlantic Blue Marlin Tournament!
Edit bureau: Tareque Laskar For Complete IIPM Article, Click on IIPM Article
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An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
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16. Jan 2008 23:57, sonu42
IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
Akzo gains market leadership, but could lose shareholder trust
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we have oft en been amused by the British stiff upper lip, this trait has also done them good at times. The latest instance is acquisition of UK-based chemicals company ICI by Akzo Nobel. ICI rejected offers by Akzo twice, playing hard to get till the deal was closed at a cash offer of 670 pence per share, valuing the company’s ordinary share capital at nearly $16 billion.
Chances of a better rival bid are low, as ICI has already been grossly overvalued (premium of 35% over ICI’s average closing price for the last six months). Besides, an additional side deal has been finalised where Akzo’s partner, Henkel, would buy the National Starch Business of ICI for $4 billion. For Akzo, it had become unavoidable, with their arch rival PPG industries taking over SigmaKalon to expand their coatings portfolio. Commented Akzo Nobel CEO Hans Wijers, “We will create a leading global coatings & specialty chemicals company with a diversified geographic presence....”
Analyst Wim Hoste, KBC Securities, told B&E, “With ICI’s operations in Asia & eastern Europe that offer good growth markets, Azko can benefit to a great deal and generate good cash flows.” Akzo will also benefit from ICI’s global presence with around one third of revenues coming from emerging markets like Asia Pacific & Latin America, 40% in America and the rest from Europe. According to the Global Coatings Report (2006), annual growth by value during 2005-2010 will average 5.4% as against 2.7% during 2001-2005.
It’s a bonanza for ICI, but remains a very expensive acquisition for Akzo, which is why Akzo share prices have been in a state of free fall. On August 20, Akzo shares closed at $72.94, a drop by 7% from their value on August 13. The company will still have to justify the price to shareholders, which may not be a cakewalk. One shareholder group, TPG Axon, which holds 3.5% stake in Akzo has also criticised the high exposure of ICI to the US, with its falling housing market. Agrees Wim, “Akzo will have to (read aggressively!) tap revenue & cost synergies to justify the huge amount.” Guess they will need to demonstrate a stiff upper lip now, provided they have one!
Edit bureau: Aditi Soni
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Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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