11. Jul 2008 01:17, sonu42
Ever 
found yourself giving in to your unbridled appetite for chocolate? So much so that all you ever did all day was eat, sleep and drink chocolate? Well, now you can blame it all on bacteria!! Confused? While earlier beliefs blamed chocolate’s addictive components, a recent study links such craving to the presence of actual bacterial colonies present in a person’s gut. Researchers believe that this reason could be linked to other food cravings as well and possibly help them keep a check on the different obesity cases around.
While there isn’t much one can do about the weakness, Neesha Maria Bukht, a registered dietitian and I.S.S.A certified trainer, gives some tips to fight off those urges, “Wait a bit: Always try delay tactics first. Substitute: If you’re just plain hungry, you might try satisfying your craving with something more nutritious than chocolate, e.g. fruits or salad. Finally, eat a little: if you want to overcome the craving for the moment, or you know that no substitute will suffice, have a small piece of the real thing.”
Interestingly, the study led to another amusing discovery – probably the ‘icing on the chocolate cake’. Although most men would beg to differ, they become putty when it comes to chocolates. And, it took no less than a year for researchers to gather around 11 men who could abstain from cocoa! Edit bureau: Aveena Lopes
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27. May 2008 00:09, sonu42
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Ever inventing
ways of designing writing instruments so as to make a definitive style statement, Cartier has now come out with a dazzling collection of Must de Cartier mini-ballpoint and Louis Cartier pens. The pens are encrusted
with diamonds in detailed designs that vary from vertical, diagonal to intertwining lines. Another pen among these Cartier classics comes with gold plating in a gold leaf design. Whether your pen has 14 diamonds of approximately 0.17 carats or 160 diamonds of approximately 1.60 carats, they all promise to add that highly coveted sparkle to your written words!
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8. May 2008 23:09, sonu42
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Test drive a Toyota at a GM dealership! The American aversion 
to its own cars has been a world renowned co - nundrum. Analysts have used almost all their grey cells to reach a consensus but to no avail. The Japanese-induced quagmire has brought about unanticipated losses for the Detroit ruler (General Motors). Now that the Japanese are selling their cars on a set perception that revolves around value, the Americans are rethinking their business strategy. Rather than fighting the competition through advertising mediums, GM has instructed its Saturn dealers to take the competition to the next level by stocking rival cars (not for sale though). GM is apparently Confident that in a side by side comparison, its products will in fact fare better.
The move underscores GM’s fears that sales could be jeopardised by rival dealerships. It is believed that in order to win customers, dealerships often indulge in falsifying information about rival products, thus misleading customers. States Emmanuel Bulle, Analyst, Fitch- Ratings, “Such moves may occur when companies are pretty confident about the success of their products.” Such practices have been sighted to be major contributors to GM’s dwindling market share. This way, the haranguer strategy of GM rivals will be in check, but of course, the real challenge is to short circuit Toyota’s meteoric march to the number one crown... and that remains a long road ahead...
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20. Nov 2007 00:24, sonu42
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The next big thing in wireless technology in India would be the transition to 3rd generation (3G) technology that promises users a great motley of services. 3G, as a technology, is inherently more sophisticated as it supports both the CDMA (Code Division Multiple Access) and GSM (Global System for Mobile Communications) technologies. The main differentiators from 2G/2.5G are video telephony and video content that are provided on a “better quality and higher speed” platform. But the first mover advantage in 3G eludes Nokia, though it possesses the technology. The slumber, however, has not lasted long as the company is introducing a number of 3G handsets. LG, reportedly, has already shipped one million 3G handsets in Europe during the first quarter of 2005. Nokia’s initial reluctance to switch over to CDMA in India cost it dear. History repeats itself! One can only hope that Nokia does not miss the 3G bus this time.
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22. Oct 2007 01:09, sonu42
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Gone are the days ‘diversified’ meant ‘troubled’. Robust performances by companies operating in the diversified sector points towards a new era of growth coupled with value! While 
India Inc. registered yet another year of outstanding growth and profitability, indicating the start of a new chapter of upswing in the economy, the companies operating in diversified sectors too continued to display their robust performances. The year was loaded with mixed trends for different sectors that comprise this so called ‘diversified’ sector. But critically, earlier the choice of empire builders, diversification creates shareholders’ value without compromising on the conceptual focus on growth.
Dominated by the two traditional Indian business conglomerates – the Tatas and the Birlas – the sector displayed a lot of vibrancy during the past fiscal. Be it Grasim and A.B. Nuvo from the stable of Aditya Birla or Tata Chemicals and Voltas from Tata’s kitty, these well diversified companies continued to move up the growth trajectory. On a leading front, Kesoram Industries – a B.K. Birla flagship – posted a phenomenal surge of around 481% in its net profit. Concentrating more on cement and tyres, Kesoram Industries increased its focus on rayon & chemical businesses. For Complete IIPM Article, Click on IIPM Article
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9. Oct 2007 01:52, sonu42
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Her 
followers, however, claim that she never wears her blue blood on her sleeves & mixes with commoners with as much ease as she does with the elite in a Page 3 party. Fourth child of the Gwalior dynasty in Madhya Pradesh – Maharaj Jiwaji Rao Scindia and Vijaya Raje Scindia – Vasundhara studied at Presentation Convent in Kodaikanal and graduated from Mumbai’s Sofia College in Economics and Political Science. She was married to Hemant Singh, the scion of erstwhile Dhaulpur royalty in Rajasthan, at the age of 19. Within a year, she gave birth to Dushyant and separated from her husband citing “incompatibility”. Yet, she did not leave Dhaulpur. Rather her husband Hemant shifted to Dhaulpur House in Delhi. Five years later, she fi led a case on behalf of her son demanding share in numerous properties of Dhaulpur dynasty spread across the country. After a 34-years litigation, they reached an out-of-court settlement only last month, with Hemant settling down only with Delhi bungalow and agreeing to part with almost everything else for his son. The pragmatic and overtly practical Vasu epitomizes the women of substance. A woman, who knows her onion well enough to compete in a man's world. “That shows Vasu’s fighting spirit,” says Suresh Kumar, who along with Pramod Mahajan managed her election campaign in 2003 when BJP’s tally touched an alltime high of 152 in a House of 200.
Footsteps
1984: Member, National Executive, BJP
1985: Member, Rajasthan Legislative Assembly
1987: Vice President, BJP, Rajasthan
1989: Member, Lok Sabha
1998: Minister of State, External Affairs
1999: Minister of State for Small
Scale Industries, Atomic Energy, personnel
2003: Chief Minister, Rajasthan
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2. Oct 2007 23:22, sonu42
Prevention is better... The 
recent action by the Spanish government to deport 750 African illegal immigrants was a gesture in the right direction to send a strong message to the mafias that run human smuggling operations.
Around 25-35% of the immigration in Spain is undocumented. Importantly, unlike France and Germany, Spain has no restrictive migration policies; not only from EU’s new members in the old soviet bloc, but many from other African countries take advantage of it. The apprehensions of the Spanish government are not entirely unfounded. It was a Moroccan- led terrorist group that was allegedly involved for the deadly 2004 train bombing in Madrid. While it might sound rather inhuman to suddenly deport so many out of a country, more oft en than not, governments are left with not much option but to go for the preventive measures to prevent the next possible blast from happening, perhaps. Yet, developed nations should realize that quarantine is not a solution. So long as the yawning gap between developed and poor nations continue, such illegal migrations and crimes would continue to remain. For Complete IIPM Article, Click on IIPM Article
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13. Sep 2007 04:44, sonu42
IIPM PUBLICATION
Nature’s 
fury upon man-made habitat is oft en unleashed in the most unforgiving and bewildering attacks that for generations is revered, finally amalgamating into bed-time fables with real disaster and anecdotes of the past. But for man, the most prodigal of all inhabitants, there remain a few assaults that, like creepy wines, spread their tentacles through the shadows and eventually replicate those giant ‘natural’ killers, colossal and resolute. If one were to categorise the affects of rising mercury levels in our rivers, oceans and other water bodies, perhaps it’s the latter category that holds most disaster in the near future than sporadic onslaughts. Hydrargyrum (Hg), known to common folks as mercury, can spell disaster especially as methyl mercury which accumulates in sea water fish. Arising mostly out of industrial emissions, especially from burning coal fumes, mercury particles either conjoin with rain and snow to find way onto land towards water bodies or are ejected directly into deep waters by industrial houses. Into blue waters, they assume form of highly toxic methyl mercury which builds up into tissues of fishes and animals in high concentrations posing great health risk to regular consumers of contaminated fish. If exposed to developing foetuses, babies and children, mercury poisoning directly affects the nervous system, resulting in brain damage and learning disabilities. Agrees Classy D’Silva, a leading scientist at National Institute of Oceanography (NIO), Goa. But according to her, mercury emissions in the past few years have actually gone down due to the central pollution board tightening its noose around polluting industrial units.
An effort is worth applause, save the dampener in the form of excessive mercury levels in groundwater sources discovered near the former Union Carbide factory in Bhopal in 2002. For Complete IIPM Article, Click on IIPM Article
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1. Aug 2007 01:31, sonu42
IIPM PUBLICATION
The Mckinsey report is flawed
Addressing 
a heon thrown by businessmen before his historic visit to India in 2006, President Bush had stated, “...the population of middle-class in India is larger than the population of Britain. They are the market for us. Think about the demand of ACs, cars and things like that.” Clearly, Bush and the likes are focusing on an apple-pie called India whose middle-class is swelling.
And that is what McKinsey’s latest report on Indian middle-class suggests- the size of Indian middle class is going to swell from 50 million currently to 583 million in 2025. The report includes households with an annual income in the range of $4,380-21,890. It highlights that India is poised to grow at the rate of 7.6% per annum for the next 18 years and so is the income of the middle-class.
The report, full of loopholes, is hardly based on hard-facts. The figure of 50 million is contestable. Noted Economist, Abusaleh Sharif told B&E, “No one can deny the growth of consumer class. But to arrive at figures on sketchy data will always produce fl awed results”. How come a country with 300 million mobile subscriber base and close to 80 million internet users has only a 50 million middle-class population? The report is based on number of people who pay income tax. A sizable portion of Indian population is dependent on agriculture and is out of the taxbracket; then how could the report reach a fi gure by ignoring them?
Clearly, the Indian middle class is much larger than what McKinsey projects. And with consumerism rearing its head, corporates are most certainly not the ones complaining!
B&E research: Saurabh Kumar
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12. Jul 2007 02:48, sonu42
Cemex wins it ‘Perpetual’y
Mexico-based 
cement major Cemex has finally bowled over the biggest shareholder of Rinker Group by its $18 billion bid. Perpetual Ltd., the majority shareholder of the Australian building materials maker, has revealed that it would accept the revised offer from Cemex. Perpetual’s holding in Rinker is 10.32%, and it has been offered $15.85 per share by the world’s third biggest cement company in April this year. By this offer, valuation of Rinker stands at $14.25 billion. In October last year, Cemex had proposed a $13 per share bid, which was later rejected by Perpetual. This would be the biggest takeover in Australia’s corporate history if it takes shape.
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27. Jun 2007 23:46, sonu42
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BRAND : Adidas AGENCY : TBWA BASELINE: Impossible is nothing
DESCRIPTION: Sachin Tendulkar introduces himself 
while sketching a cartoon batsman and then relates his story: “My coach used to put a one rupee coin on top of the stump, and whoever used to get him out would take away the coin. All you are thinking of is smacking that ball. I have got like twelve coins as valuable as any medal I have received in my life. Whatever level you reach getting better never stops.” He signs off with the last statement which reads, ‘Impossible is nothing.’
4Ps TAKE: The World Cup disaster hasn’t still deterred Adidas from giving the centre-stage to the Master Blaster. The power idea is to capitalise on the most popular batsman of the nation. The clinching benefit to the Brand is Adidas’s strong association with the game for years now. The communication is very effective with the superstar narrating the story of his coach and explaining how precious the coins are to him. And finally the tagline — that tugs heavily on the heart strings — says it all. Guess there is no place for impossibility in the Adidas dictionary. For Complete IIPM Article, Click on IIPM Article Source : IIPM Editorial, 2007
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20. Jun 2007 03:42, sonu42
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Talk 
about excellent co-branding! Johnnie Walker – the world’s number one Scotch whiskey and now enjoyed in almost 200 countries around the world – has launched a commemorative Black Label (tm) special edition to celebrate the third year of partnership with Vodafone McLaren Mercedes, one of the world’s leading Formula One teams. Exclusively available in selected duty-free outlets across Asia from July 1 this year, the new collector’s edition of Black Label will come in a contemporary silver and black carrying case. Sporting a stylish and innovative design, the unique and eye-catching polished outer casing, draws inspiration from the revolutionary aerodynamics of a Formula One car itself. Elegant lines and colouring mirror the shape of the nose of this season’s Vodafone McLaren MP4-22 race car and the carrying handle, that of the rear spoiler. Ingrid Tatham, Asia Pacific Regional Marketing Manager for Diageo’s Global Duty Free business, said: “Together, Johnnie Walker and Vodafone McLaren Mercedes make a winning team and we are delighted to be celebrating a third season with them.” The whiskey in the Johnnie Walker Black Label Limited Edition is Johnnie Walker’s awardwinning Black Label Scotch blend. The fine blend has been called ‘the Savoy, the Everest of deluxe whiskies’,and is blended from over 40 whiskies, each of which has been matured for a minimum of 12 years. Shall we say cheers to that?
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3. Jun 2007 22:10, sonu42
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29. May 2007 21:50, sonu42
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The seeds of the current revolution were planted at the National Center for Biotechnology (CNB in Spanish), located on the outskirts of Madrid. For the past 15 years, CNB has housed and promoted top-quality science while simultaneously focusing on technology transfer and spinoffs. Eleven companies so far have sprung from the CNB labs. At 720 researchers, CNB is the largest center of the National Research Council—and the first to focus so intensively on technology transfer. “For instance, we were the first center to have our own technology-transfer office,” says CNB’s director, José Ramon Naranjo.
The departments cover a wide variety of topics: researching viruses and developing vaccination protocols; analyzing microorganisms for their potential in bioremediation; studying pathogens and their mechanisms of disease production in order to develop new antimicrobial compounds; studying species of wine grapes to understand how the plants produce defenses to cope with viral attacks or lack of nutrients.
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24. May 2007 23:45, sonu42
IIPM PUBLICATION
Even America’s mulling over the same issue after a recent study on 2057 students by Mathematica Policy Research Inc. revealed that sex-abstinence classes did not stop pre-marital sex but merely delayed it. Thus raising concerns regarding the actual worth of such classes.
Opines Mr. K.K.Verma of Smile Foundation, “Sex education is required to make an informed choice. The premise of sex education is not to reduce the incidence of sexual encounters. Hence a better indicator would be reduction in premarital /adolescent pregnancy, abortion, and increase in safe sexual practices. As times change, children want to experience things as early as possible. They get information from friends and other sources that are usually not reliable and end up fostering wrong opinions and even indulge in sex not knowing what the consequences might be.”
So maybe instead of protecting the children from the big ‘bad’ world, we should tell them a bit about the birds and the bees and mould them into informed citizens of tomorrow.
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3. May 2007 00:14, sonu42
IIPM PUBLICATION
However, 
the refrigerators segment has proved to be the saving grace for Whirlpool which has managed to compete effectively against LG & Samsung and even Indian majors, boasting a neat 25% market share. The company posted an operating profit of Rs.442.1 million during the nine month period of April-December 2006. Buoyed by the turnaround and hoping to wipe its losses out completely, Whirlpool Corporation has announced an investment of $20 million over the next 18 months in its Indian subsidiary to strengthen manufacturing capabilities in the country. “We will be number one, both in market share and in mind of the consumer,” avers Arvind Uppal, MD of Whirlpool of India, promising new products and aggressive marketing. But will he be able to deliver? In spite of having a solid run of more than a decade in the country (Whirlpool entered India in 1995, as opposed to Samsung in 1996 and LG in 1997), Whirlpool lags far behind its rivals. So, what went wrong?
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23. Apr 2007 03:02, sonu42
IIPM PUBLICATION
With an unending thirst to take up challenges and a fiery fervor to patronage a financial powerhouse, Vaughn Richtor embodies an ideal blend of classic forethought tempered with new-age wisdom. Seated at the baron’s chair of one of India’s leading financial entities, Vaughn Richtor’s calm composure and warm smile is as likely to stomp you off your seat as some of the supreme plans he has recently laid out for his organisation.
Born out of the wedlock of ING and Vysya Bank Limited, that took place in October 2002, ING Vysya Bank has over the years built up a strong base in the banking sector and is one of the leading players that operate in the private, wholesale and retail banking domains, offering services which touch the hearts of over 1.5 million consumers.
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2. Jan 2007 01:50, sonu42
IIPM PUBLICATION
Yes, the current economic indicators do give us hope, but to keep alive the hopes of eradicating poverty (which has increasingly captured a pitiably massive 400 million Indians in its grasp: UNDP figures), India not only needs to sustain GDP growth rates above 8% for the next 10-15 years at a stretch, but also needs to implement a radical economic reengineering paradigm that facilitates a cross sectional improvement in health, literacy, education levels, perhaps with a larger emphasis on the majority of the disadvantaged masses. Therefore, more important than accomplishing just healthy figures is the consistency of performance for long-term sustainability of India, just as P. Chidambaram, hopefully expresses as, ”...our economy is growing and I hope it will grow at 9%. We hope to maintain this growth for the next five to ten years...”. . It is indeed good news that despite the unprecedented rise in global oil prices, India has been able to retain its annual economic growth rate at around 8% for the past three years and is continuing on the winning path. Although, the exorbitant fuel prices have had an adverse impact on inflation. Consumer prices have increased phenomenally in the recent past – today, the annual rate of inflation is between 6 and 7%. More importantly, the wholesale price index stood at 5.45% in the 12 month period till November 18.
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