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SpiceJet has been a solid and steady performer, sticking to a classic low cost model...

4. Jul 2008 00:20, sonu42


When IIPM comes to education, never compromise 
 

What makes the business model of SpiceJet so unique? And does this prove that the LCCs could be headed skywards once more? Binit Somaia, Regional Director, Centre for Asia Pacific Aviation, feels that SpiceJet is, firstly, benefitted by presence of some high profile investors. Furthermore, he opines, “SpiceJet has been a solid & steady performer, sticking to the classic low cost model, pursuing a conservative growth strategy and ensuring that its core systems are in place.” This is in sharp contrast to the pioneer Air Deccan, which proliferated into the Indian market like wildfire with route expansions & with newer & newer pricing innovations, before it realised it had bitten much more than it could actually chew!

However, SpiceJet will have to ensure it is able to sustain this turnaround by keeping its operational costs to the bare minimum. And while it may be too early to signal a revival of LCCs in India, there is at least that sliver of hope for these fallen superheroes!

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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Get Dazzled with Cartier

27. May 2008 00:09, sonu42


IIPM - Admission Procedure 

Ever inventing Louis Cartier pensways of designing writing instruments so as to make a definitive style statement, Cartier has now come out with a dazzling collection of Must de Cartier mini-ballpoint and Louis Cartier pens. The pens are encrusted  with diamonds in detailed designs that vary from vertical, diagonal to intertwining lines. Another pen among these Cartier classics comes with gold plating in a gold leaf design. Whether your pen has 14 diamonds of approximately 0.17 carats or 160 diamonds of approximately 1.60 carats, they all promise to add that highly coveted sparkle to your written words! 


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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Microsoft scouts for some abetment... 
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Steel, zindagi bhar
Who’z discovery is IT?
Attrition rate continues to howl 


 

A fitting repartee?

8. May 2008 23:09, sonu42


IIPM - Admission Procedure  

Test drive a Toyota at a GM dealership! 

The American aversion Test drive a Toyota at a GM dealership! to its own cars has been a world renowned co - nundrum. Analysts have used almost all their grey cells to reach a consensus but to no avail. The Japanese-induced quagmire has brought about unanticipated losses for the Detroit ruler (General Motors). Now that the Japanese are selling their cars on a set perception that revolves around value, the Americans are rethinking their business strategy. Rather than fighting the competition through advertising mediums, GM has instructed its Saturn dealers to take the competition to the next level by stocking rival cars (not for sale though). GM is apparently Confident that in a side by side comparison, its products will in fact fare better.

The move underscores GM’s fears that sales could be jeopardised by rival dealerships. It is believed that in order to win customers, dealerships often indulge in falsifying information about rival products, thus misleading customers. States Emmanuel Bulle, Analyst, Fitch- Ratings, “Such moves may occur when companies are pretty confident about the success of their products.”

Such practices have been sighted to be major contributors to GM’s dwindling market share. This way, the haranguer strategy of GM rivals will be in check, but of course, the real challenge is to short circuit Toyota’s meteoric march to the number one crown... and that remains a long road ahead...

Edit bureau: Karan Mehrishi

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Info, Visit Below....
IIPM - Admission Procedure  
Why Study Abroad When IIPM Gives You 3 global Advantages!
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ARINDAM CHAUDHURI’S 4 REASONS WHY YOU SHOULD CHOOSE IIPM...
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The ‘catch’ in the catch

13. Feb 2008 23:38, sonu42

 

The Sunday Indian - India's Greatest News weekly

A fishing tournament where nothing’s fishy!

For A fishing tournament where nothing’s fishy!anglers and sport fishing enthusiasts alike, this is the ‘Super Bowl’ of all fishing tournaments! Into its 35th year now, the US Virgin Island Blue Marlin Tournament is held every year in the ‘Blue Marlin Fishery’ region of the Virgin Islands. Instituted initially to spread the word about the bounty of Blue Marlins (one of the most prized catches for an angler) that can be had in this region, the tournament has grown into a modified format following a ‘catch and release’ philosophy where the Marlins caught are released back into the ocean unless it happens to be a world record catch. Subsequently, it became the first fishing event in the world to release Blue Marlin. Though unique, the tournament’s approach raises some interesting questions about the sport of fishing. The releasing of the Marlin back into the water is great from a conservationist’s point of view (only three Marlins have been put on dock since the introduction of the ‘Modified Release’ scoring format) but the catching techniques (the hooks used for instance) could still cause harm to the fish.

The participants every year compete for serious amounts of cash in the individual, boat & crew categories, and this event which is nicknamed as ‘Boy Scout’ (because the money generated by the first tournament was donated to benefit the Virgin Islands Council of the Boy Scouts of America) remains on top of every angler’s wish-list. The format sure is an added motivation to do something good and have fun at the same time. As of today it attracts the best of the best anglers from around the world just as the Virgin Islands angler Chuck Senf had envisioned when he started it in 1972. Want to give something back to nature and hunt for a little personal glory? Go fish... where else but at the US Virgin Islands Atlantic Blue Marlin Tournament!

Edit bureau: Tareque Laskar

For Complete IIPM Article, Click on IIPM Article 

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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A picture with shades of grey...

16. Jan 2008 23:57, sonu42

 

IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES

Akzo gains market leadership, but could lose shareholder trust

While Akzo gains market leadership, but could lose shareholder trustwe have oft en been amused by the British stiff upper lip, this trait has also done them good at times. The latest instance is acquisition of UK-based chemicals company ICI by Akzo Nobel. ICI rejected offers by Akzo twice, playing hard to get till the deal was closed at a cash offer of 670 pence per share, valuing the company’s ordinary share capital at nearly $16 billion. 

Chances of a better rival bid are low, as ICI has already been grossly overvalued (premium of 35% over ICI’s average closing price for the last six months). Besides, an additional side deal has been finalised where Akzo’s partner, Henkel, would buy the National Starch Business of ICI for $4 billion. For Akzo, it had become unavoidable, with their arch rival PPG industries taking over SigmaKalon to expand their coatings portfolio. Commented Akzo Nobel CEO Hans Wijers, “We will create a leading global coatings & specialty chemicals company with a diversified geographic presence....” 

Analyst Wim Hoste, KBC Securities, told B&E, “With ICI’s operations in Asia & eastern Europe that offer good growth markets, Azko can benefit to a great deal and generate good cash flows.” Akzo will also benefit from ICI’s global presence with around one third of revenues coming from emerging markets like Asia Pacific & Latin America, 40% in America and the rest from Europe. According to the Global Coatings Report (2006), annual growth by value during 2005-2010 will average 5.4% as against 2.7% during 2001-2005. 

It’s a bonanza for ICI, but remains a very expensive acquisition for Akzo, which is why Akzo share prices have been in a state of free fall. On August 20, Akzo shares closed at $72.94, a drop by 7% from their value on August 13. The company will still have to justify the price to shareholders, which may not be a cakewalk. One shareholder group, TPG Axon, which holds 3.5% stake in Akzo has also criticised the high exposure of ICI to the US, with its falling housing market. Agrees Wim, “Akzo will have to (read aggressively!) tap revenue & cost synergies to justify the huge amount.” Guess they will need to demonstrate a stiff upper lip now, provided they have one!

Edit bureau: Aditi Soni 

For Complete IIPM Article, Click on IIPM Article  

Source : IIPM Editorial, 2007 

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru
and Economist) Initiative 

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After CDMA, will nokia miss the 3G bus ? 
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After CDMA, will nokia miss the 3G bus ?

20. Nov 2007 00:24, sonu42


IIPM MANAGEMENT INSTITUTE

The next big thing in wireless technology in India would be the transition to 3rd generation (3G) technology that promises users a great motley of services. 3G, as a technology, is inherently more sophisticated as it supports both the CDMA (Code Division Multiple Access) and GSM (Global System for Mobile Communications) technologies. The main differentiators from 2G/2.5G are video telephony and video content that are provided on a “better quality and higher speed” platform. But the first mover advantage in 3G eludes Nokia, though it possesses the technology. The slumber, however, has not lasted long as the company is introducing a number of 3G handsets. LG, reportedly, has already shipped one million 3G handsets in Europe during the first quarter of 2005. Nokia’s initial reluctance to switch over to CDMA in India cost it dear. History repeats itself! One can only hope that Nokia does not miss the 3G bus this time.

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Ramalinga Ramalinga Raju, Founder & Chairman, Satyam Computers

2. Nov 2007 04:20, sonu42


IIPM PUBLICATION  

However, Ramalinga Ramalinga Raju, Founder & Chairman, Satyam Computersof late there has been some change in the kind of feeling that you could sense in the Satyam stretch – a feeling of fear brought in by the very thought of being thrashed ‘heavy and big time’ by IT majors like Infosys, Tata Consultancy Services and Wipro Technologies, in the fast and high profile IT race. So for now, the beauty of surroundings appears faded the moment you imagine the corporation being reduced to shambles by the other strong and consistently  performing competitors. To make matters worse for Satyam, even market watchers have cast a shadow of doubt keeping the Satyam stock in mind. And why not? Satyam has disappointed one and all with its results for the fiscal year ended 2007. The company’s net profit for the financial year 2006-07 amounted to just Rs.14.05 billion. And despite this looks appreciable considering that the entity managed to grow the figure by an energy-packed 43.1% over the previous financial year, compare the numbers to that of Infosys’ profits of Rs.38.5 billion (
growth of 56.6%), TCS’ with profits of Rs.42.13 billion (growth of 42%) and Wipro’s with profits Rs.29.17 billion (growth rate of 44%), and you’d understand why the market didn’t raise a toast to its annual result announcement. For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Resurrection Complete?

31. Oct 2007 04:26, sonu42

IIPM Best MBA Institute   

Under leadership of Dr. Nayak, the bank has given intensive focus on ensuring a robust IT infrastructure, better risk management
& employee empowerment. Thereafter, the bank, with its extensive network of branches & ATMs across the country, has successfully managed to gradually bring down its percentage of NPAs to 0.61 (FY 2006-07) from 1.92 (FY 2002-03). It has also been ranked 3rd by Bloomberg in the Underwriters League Table for Indian Domestic Bonds for the calendar year 2006, and ranked 2nd by Prime Database for Arrangers of Corporate Bonds for the year ending March 2007. “The bank is one of the few banks in India that has built up a fully integrated centralised banking architecture to offer banking services anywhere, anytime,” comments Hemant Kaul, President Retail Banking, UTI Bank.  For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Die’versifi ed?!? Naah!

22. Oct 2007 01:09, sonu42


IIPM PUBLICATION 

Gone are the days ‘diversified’ meant ‘troubled’. Robust performances by companies operating in the diversified sector points towards a new era of growth coupled with value!

While Die’versifi ed?!? Naah!India Inc. registered yet another year of outstanding growth and profitability, indicating the start of a new chapter of upswing in the economy, the companies operating in diversified sectors too continued to display their robust performances. The year was loaded with mixed trends for different sectors that comprise this so called ‘diversified’ sector. But critically, earlier the choice of empire builders, diversification creates shareholders’ value without compromising on the conceptual focus on growth.

Dominated by the two traditional Indian business conglomerates – the Tatas and the Birlas – the sector displayed a lot of vibrancy during the past fiscal. Be it Grasim and A.B. Nuvo from the stable of Aditya Birla or Tata Chemicals and Voltas from Tata’s kitty, these well diversified companies continued to move up the growth trajectory. On a leading front, Kesoram Industries – a B.K. Birla flagship – posted a phenomenal surge of around 481% in its net profit. Concentrating more on cement and tyres, Kesoram Industries increased its focus on rayon & chemical businesses.

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Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Management Institute ! IIPM Info ! IIPM Business School ! IIPM India ! IIPM Management Education ! IIPM Management Introduction ! IIPM Management ! IIPM Management Courses ! IIPM Centers ! IIPM World ! IIPM Rank ! Management School ! IIPM Rank India ! IIPM Education ! Best B-School ! Management School ! IIPM Delhi ! IIPM.com ! IIPM Top MBA Institute ! IIPM Faculty !

Flamboyant Queen of Castes

9. Oct 2007 01:52, sonu42


36TH Full Time Programme In Planning & Entrepreneu... 

Her Vasundhara Rajefollowers, however, claim that she never wears her blue blood on her sleeves & mixes with commoners with as much ease as she does with the elite in a Page 3 party. Fourth child of the Gwalior dynasty in Madhya Pradesh – Maharaj Jiwaji Rao Scindia and Vijaya Raje Scindia – Vasundhara studied at Presentation Convent in Kodaikanal and graduated from Mumbai’s Sofia College in Economics and Political Science. She was married to Hemant Singh, the scion of erstwhile Dhaulpur royalty in Rajasthan, at the age of 19. Within a year, she gave birth to Dushyant and separated from her husband citing “incompatibility”. Yet, she did not leave Dhaulpur. Rather her husband Hemant shifted to Dhaulpur House in Delhi. Five years later, she fi led a case on behalf of her son demanding share in numerous properties of Dhaulpur dynasty spread across the country. After a 34-years litigation, they reached an out-of-court settlement only last month, with Hemant settling down only with Delhi bungalow and agreeing to part with almost everything else for his son. The pragmatic and overtly practical Vasu epitomizes the women of substance. A woman, who knows her onion well enough to compete in a man's world. “That shows Vasu’s fighting spirit,” says Suresh Kumar, who along with Pramod Mahajan managed her election campaign in 2003 when BJP’s tally touched an alltime high of 152 in a House of 200.

Footsteps

1984: Member, National Executive, BJP
1985: Member, Rajasthan Legislative Assembly
1987: Vice President, BJP, Rajasthan
1989: Member, Lok Sabha
1998: Minister of State, External Affairs
1999: Minister of State for Small
Scale Industries, Atomic Energy, personnel
2003: Chief Minister, Rajasthan

For Complete IIPM Article, Click on IIPM Article |

Source : IIPM Editorial, 2007 

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

For More IIPM Article, Visit Below....
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HRIC :- Human Resource Intelligence Cell

Achilles’ Heel

2. Oct 2007 23:22, sonu42

IIPM RANKED AHEAD OF FIVE OF THE IIMS  
Prevention is better...

The Prevention is better...recent action by the Spanish government to deport 750 African illegal immigrants was a gesture in the right direction to send a strong message to the mafias that run human smuggling operations.

Around 25-35% of the immigration in Spain is undocumented. Importantly, unlike France and Germany, Spain has no restrictive migration policies; not only from EU’s new members in the old soviet bloc, but many from other African countries take advantage of it. The apprehensions of the Spanish government are not entirely unfounded. It was a Moroccan- led terrorist group that was allegedly involved for the deadly 2004 train bombing in Madrid. While it might sound rather inhuman to suddenly deport so many out of a country, more oft en than not, governments are left with not much option but to go for the preventive measures to prevent the next possible blast from happening, perhaps. Yet, developed nations should realize that quarantine is not a solution. So long as the yawning gap between developed and poor nations continue, such illegal migrations and crimes would continue to remain.

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Starting all over again...

23. Sep 2007 23:02, sonu42

IIPM Infrastructure : Campus

British Petroleum (BP) has returned to Libya after thirty long years, with its biggest exploration commitment, ever! BP along with Libya Investment Corporation, Starting all over again...its Libyan partner, has inked a major exploration and production pact with National Oil Company (NOC) of Libya. The $900 million agreement was signed by Tony Hayward, Group Chief Executive of BP and Shokri Ghanem, the NOC Chairman. Jointly, the two companies would explore 54,000 square kilometers of Ghadames and Sirt basins, an area equal to ten of operated deepwater blocks of British Petroleum in Angola. It was in 2004, when the United States and the European Union relieved sanctions on Libya aft er it agreed not to pursue nuclear, chemical and biological weapons. This was the time when the country started attracting international oil companies.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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Thanda karta sabko ek 

Mercury Rising

13. Sep 2007 04:44, sonu42


IIPM PUBLICATION 

Nature’s Mercury Risingfury upon man-made habitat is oft en unleashed in the most unforgiving and bewildering attacks that for generations is revered, finally amalgamating into bed-time fables with real disaster and anecdotes of the past. But for man, the most prodigal of all inhabitants, there remain a few assaults that, like creepy wines, spread their tentacles through the shadows and eventually replicate those giant ‘natural’ killers, colossal and resolute.
If one were to categorise the affects of rising mercury levels in our rivers, oceans and other water bodies, perhaps it’s the latter category that holds most disaster in the near future than sporadic onslaughts. Hydrargyrum (Hg), known to common folks as mercury, can spell disaster especially as methyl mercury which accumulates in sea water fish. Arising mostly out of industrial emissions, especially from burning coal fumes, mercury particles either conjoin with rain and snow to find way onto land towards water bodies or are ejected directly into deep waters by industrial houses. Into blue waters, they assume form of highly toxic methyl mercury which builds up into tissues of fishes and animals in high concentrations posing great health risk to regular consumers of contaminated fish.

If exposed to developing foetuses, babies and children, mercury poisoning directly affects the nervous system, resulting in brain damage and learning disabilities. Agrees Classy D’Silva, a leading scientist at National Institute of Oceanography (NIO), Goa. But according to her, mercury emissions in the past few years have actually gone down due to the central pollution board tightening its noose around polluting industrial units.

An effort is worth applause, save the dampener in the form of excessive mercury levels in groundwater sources discovered near the former Union Carbide factory in Bhopal in 2002.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

A beach resort… Come for a month, at least

31. Aug 2007 03:18, sonu42

 

IIPM PUBLICATION   BRAND: Green Cove Resort

Body Copy: A beach resort… Come for a month, at least AGENCY : Rediffusion DY&R

4Ps TAKE : LookinTaj Green Cove Resortg at growing popularity of God’s own country as a tourist destination, the Taj Group of Hotels is now cashing on it. Thecommunication promotes its Green Cove Resort in Kovalam, Kerala and puts forward offerings that are highly irresistible – a four-in-one travel option comprising a beach-side, a hill-station, a backwater escape and a spa resort? All this to hook the lot, which looks out for quality holiday locations within the country, rather than hitting an international spot. The USP? Many actually! The picture in deep blue with a skyline and the pool below is a visual treat and the offerings: the Balinese-styled landscapes, hillside cottages with thatched roofs, a rejuvenating spa, infinity pools, et al, allure greatly. The ad is clutter- free and scores high for clarity in communication and its single minded focus. The reward to the prospect is of course, all the fun and Taj Group’s tag! Time to say, wah Taj!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Missed by a mile!

1. Aug 2007 01:31, sonu42


IIPM PUBLICATION 

The Mckinsey report is flawed

Addressing Missed by a mile!a heon thrown by businessmen before his historic visit to India in 2006, President Bush had stated, “...the population of middle-class in India is larger than the population of Britain. They are the market for us. Think about the demand of ACs, cars and things like that.” Clearly, Bush and the likes are focusing on an apple-pie called India whose middle-class is swelling.

And that is what McKinsey’s latest report on Indian middle-class suggests- the size of Indian middle class is going to swell from 50 million currently to 583 million in 2025. The report includes households with an annual income in the range of $4,380-21,890. It highlights that India is poised to grow at the rate of 7.6% per annum for the next 18 years and so is the income of the middle-class.

The report, full of loopholes, is hardly based on hard-facts. The figure of 50 million is contestable. Noted Economist, Abusaleh Sharif told B&E, “No one can deny the growth of consumer class. But to arrive at figures on sketchy data will always produce fl awed results”. How come a country with 300 million mobile subscriber base and close to 80 million internet users has only a 50 million middle-class population? The report is based on number of people who pay income tax. A sizable portion of Indian population is dependent on agriculture and is out of the taxbracket; then how could the report reach a fi gure by ignoring them?

Clearly, the Indian middle class is much larger than what McKinsey projects. And with consumerism rearing its head, corporates are most certainly not the ones complaining!

B&E research: Saurabh Kumar

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

12. Jul 2007 02:48, sonu42

Cemex wins it ‘Perpetual’y 

Mexico-based Zambrano, Chairman, Cemexcement major Cemex has finally bowled over the biggest shareholder of Rinker Group by its $18 billion bid. Perpetual Ltd., the majority shareholder of the Australian building materials maker, has revealed that it would accept the revised offer from Cemex. Perpetual’s holding in Rinker is 10.32%, and it has been offered $15.85 per share by the world’s third biggest cement company in April this year. By this offer, valuation of Rinker stands at $14.25 billion. In October last year, Cemex had proposed a $13 per share bid, which was later rejected by Perpetual. This would be the biggest takeover in Australia’s corporate history if it takes shape.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007 

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

 

 

Impossible is nothing

27. Jun 2007 23:46, sonu42

 

IIPM Best MBA Institute 

BRAND : Adidas AGENCY : TBWA

BASELINE: Impossible is nothing

DESCRIPTION: Sachin Tendulkar introduces himself while sketching a cartoon batsman and then relates his story: “My coach used to put a one rupee coin on top of the stump, and whoever used to get him out would take away the coin. All you are thinking of is smacking that ball. I have got like twelve coins as valuable as any medal I have received in my life. Whatever level you reach getting better never stops.” He signs off with the last statement which reads, ‘Impossible is nothing.’

4Ps TAKE: The World Cup disaster hasn’t still deterred Adidas from giving the centre-stage to the Master Blaster. The power idea is to capitalise on the most popular batsman of the nation. The clinching benefit to the Brand is Adidas’s strong association with the game for years now. The communication is very effective with the superstar narrating the story of his coach and explaining how precious the coins are to him. And finally the tagline — that tugs heavily on the heart strings — says it all. Guess there is no place for impossibility in the Adidas dictionary. For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Black Label, special edition!

20. Jun 2007 03:42, sonu42


Renowned Management Guru 

Talk about excellent co-branding! Johnnie Walker – the world’s number one Scotch whiskey and now enjoyed in almost 200 countries around the world – has launched a commemorative Black Label (
tm) special edition to celebrate the third year of partnership with Vodafone McLaren Mercedes, one of the world’s leading Formula One teams. Exclusively available in selected duty-free outlets across Asia from July 1 this year, the new collector’s edition of Black Label will come in a contemporary silver and black carrying case. Sporting a stylish and innovative design, the unique and eye-catching polished outer casing, draws inspiration from the revolutionary aerodynamics of a Formula One car itself. Elegant lines and colouring mirror the shape of the nose of this season’s Vodafone McLaren MP4-22 race car and the carrying handle, that of the rear spoiler. Ingrid Tatham, Asia Pacific Regional Marketing Manager for Diageo’s Global Duty Free business, said: “Together, Johnnie Walker and Vodafone McLaren Mercedes make a winning team and we are delighted to be celebrating a third season with them.” The whiskey in the Johnnie Walker Black Label Limited Edition is Johnnie Walker’s awardwinning Black Label Scotch blend. The fine blend has been called ‘the  Savoy, the Everest of deluxe whiskies’,and is blended from over 40 whiskies, each of which has been matured for a minimum of 12 years. Shall we say cheers to that? 

For Complete IIPM Article, Click on IIPM Article 

Source : IIPM Editorial, 2007 

An IIPM and Professor Arindam Chaudhuri Initiative 

Euro blues for the Greenback!

3. Jun 2007 22:10, sonu42


IIPM PUBLICATION