IIPM Release :- Coke uthale, Dhoom machale
24. Jan 2007 03:38, sonu42IIPM Best B-School
BRAND : Coca Cola
Agency : McCann Erickson
BASELINE : Coke uthale, Dhoom machale.
DESCRIPTION: Few 
friends are sitting in a room; someone bangs a 500 ml Coke bottle on the table. Guess who? Of course, our new ‘Dhoom’ man Hrithik Roshan. He tries to open the cap of the bottle, and in the process, fizzes it. Then, the sophisticated Hrithik transforms into a stud, and this time the fizz comes out with lots of panache and force. Cut to scenes from Dhoom-2, where he is dancing with Aishwarya. The parting shot: Coke uthale, dhoom machale.
4Ps TAKE: No prizes for guessing that this is a co-branding exercise between the cola giant and the makers of Dhoom-2. Brand ambassadors Hritik and Aishwarya play out effectively. The result is one cool ad! The power idea is to reflect the ‘glam’ energy of Coke. The classic soundtrack of Coca-Cola has been remixed with the title track of Dhoom to get the desired impact. No Thanda Matlab Coca-Cola with Aamir; instead cool-dude Hritik tempts the audience!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative
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Links til dette indlæg
- http://www.google.com/search?q=coke+dhoom+machale&ie=utf-... (10. Aug 2007)
- http://www.google.com/search?hl=en&q=baseline++thanda+mat... (10. Aug 2007)
- http://www.google.ca/search?q=who+created+this+message%3F... (10. Aug 2007)
- http://www.google.co.in/search?gbv=2&hl=en&sa=X&oi=spell&... (10. Aug 2007)
- http://www.google.co.in/search?hl=en&q=coke+uthale+dhoom+... (10. Aug 2007)
- http://www.google.com/search?hl=en&q=uthale (10. Aug 2007)
- http://www.google.com/search?hl=en&safe=off&rls=DVXA%2CDV... (10. Aug 2007)
- http://www.google.co.in/search?q=dhoom+2+coca+cola&hl=en&... (10. Aug 2007)
- http://www.google.ae/search?hl=en&q=uthale+&meta= (10. Aug 2007)
- http://www.google.com/search?q=dhoom+coke&ie=utf-8&oe=utf... (10. Aug 2007)
- http://www.google.co.in/search?hl=en&gbv=2&q=dhoom+coke&m... (10. Aug 2007)
- http://72.14.235.104/search?q=cache:Q2uhiCLCfvMJ:www.mala... (10. Aug 2007)
- http://www.google.com/search?q=hl%3Den%26client%3Dnews&rl... (10. Aug 2007)
- http://www.google.co.in/search?q=coke+brand+ambassadors+i... (10. Aug 2007)
- http://us.f391.mail.yahoo.com/ym/ShowLetter?MsgId=7052_0_... (10. Aug 2007)
- http://blogsearch.google.com/blogsearch?hl=en&client=news... (10. Aug 2007)
