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MNCs, in particular, have realized the hard way that they can only ignore CSR at their own peril. A case in point is McDonald’s (accused for growing obesity in children) that has contributed a paediatric ophthalmology wing at Dr. Shroff’s Charity Eye Hospital (SCEH) in Delhi. However, Vikram Bakshi, MD, McDonald’s, India (North & East), denies it as a branding exercise, “We believe in the importance of giving back to the community that has given us so much.” Society, in fact, has been particularly harsh on MNCs regarding CSR. For instance, many Indian customers shunned Pepsi & Coca-Cola for pesticide content, while safety standards in thousands of common place eating joints across India continue to be ignored. Similarly, people expect McDonald’s and PepsiCo to take a stand on healthy eating, while overlooking their own lack of general health awareness. 

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Source : IIPM Editorial, 2007 

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative 

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Japan’s second largest auto company, Nissan's India plans (including setting up of a manufacturing plant) will be finalised by March this year. The company plans to set up a JV with Mahindra through Renault (which holds 44% stake in Nissan) and their talks are believed to be in initial stages. However, company officials declined to comment on reports which suggested that the auto major is planning an investment of Rs.23 billion and will produce about 2 lakh cars annually. Earlier, Nissan had pulled out of talks with Japanese car-maker Suzuki to set up a joint manufacturing unit for small cars.

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Source : IIPM Editorial, 2007

An IIPM and Malay Chaudhuri – Arindam Chaudhuri Initiative

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