7. Apr 2008 02:51, sonu42
IIPM PUBLICATION
Strangely, Honda Eterno played in a lost segment and won. Wow!
Like 
the ‘holy cow’ and the proverbial snake charmer, another picture perfect image of India that strikes upon from a lonely planet guide is that of the great Indian family of four breezing down crowded by-lanes on a 2-stroke scooter! Of course, n o t much has changed in the way the whole experience looks even today. The only thing perhaps that has undergone a transition is that the good old two-stroke scooter has gone four-stroke and is now endorsed by MNCs like Honda. After 
Activa’s flaring sales charts and Dio’s relatively buoyant north projecting figures, Honda in 2003, launched the Eterno redefining public perception of the way one recalls the good old scooter days. As compared to its pre-historic counterparts, the Eterno – apart from the 4-stroke ride and a mileage to stare right into any 100cc category bike – offers loads of storage space in the under seat box, a wide and a flat footboard, a bag hook and a side grab rail, all a testimony to Honda’s focus towards the common Indian family! “HMSI believes that full-size customers have unique needs. It is only because their needs have not been adequately met by existing models that they have begun looking at other 2-wheeler categories like motorcycles, which is witnessing growth. Thus, with this understanding, we decided to launch the Eterno,” expressed Haruo Takiguchi, President & CEO, HMSI. Sure, Indians have taken note of your product, Takiguchi!
For Complete IIPM Article, Click on IIPM Article Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
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28. Mar 2008 00:27, sonu42
Why Study Abroad When IIPM Gives You 3 global Advantages! BRAND : HSBC AGENCY : Contract Advertising
BASELINE : The world’s local bank DESCRIPTION: Om 
Puri plays a café owner who gets into a fight with his next-door bookshop owner (Neena Kulkarni) over the books that a customer keeps on a table. The V.O. says, “In business, 68% of Swedes believe that you have to be prepared to descend your character.” Cut to the next morning: Om Puri throws bits of papers into the bookshop and both argue again. The V.O. says, “While 65% of Italians think that giving way is a sign of weakness.” Next we see Om Puri and Neena Kulkarni are selling their respective wares in a common shop (though still competing) and the V.O. says, “For Indians however, 38% believe that success often comes from unlikeliest of partnerships. Different points of view are welcome here…”
4PsTAKE: This ad efficiently takes forward HSBC’s tagline of being ‘The world’s local bank’. The message highlights how the bank understands the different views of its varied customers via the two talented actors, Om Puri and Neena Kulkarni. The reward to the prospect is banking with a global bank that understands local flavour and is willing to go that extra mile to make customers feel comfortable. Full marks to the storyboard: strong and interesting narrative, hugely entertaining and clearly explaining the theme, maintaining the required focus. The clinching benefit to the brand is the ‘flexible’ nature of the bank. ‘Different people, different views’? Point made! For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008 An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative For More IIPM Info, Visit Below....
The Sunday Indian - India's Greatest News weekly
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13. Feb 2008 23:38, sonu42
The Sunday Indian - India's Greatest News weekly A fishing tournament where nothing’s fishy!
For 
anglers and sport fishing enthusiasts alike, this is the ‘Super Bowl’ of all fishing tournaments! Into its 35th year now, the US Virgin Island Blue Marlin Tournament is held every year in the ‘Blue Marlin Fishery’ region of the Virgin Islands. Instituted initially to spread the word about the bounty of Blue Marlins (one of the most prized catches for an angler) that can be had in this region, the tournament has grown into a modified format following a ‘catch and release’ philosophy where the Marlins caught are released back into the ocean unless it happens to be a world record catch. Subsequently, it became the first fishing event in the world to release Blue Marlin. Though unique, the tournament’s approach raises some interesting questions about the sport of fishing. The releasing of the Marlin back into the water is great from a conservationist’s point of view (only three Marlins have been put on dock since the introduction of the ‘Modified Release’ scoring format) but the catching techniques (the hooks used for instance) could still cause harm to the fish. The participants every year compete for serious amounts of cash in the individual, boat & crew categories, and this event which is nicknamed as ‘Boy Scout’ (because the money generated by the first tournament was donated to benefit the Virgin Islands Council of the Boy Scouts of America) remains on top of every angler’s wish-list. The format sure is an added motivation to do something good and have fun at the same time. As of today it attracts the best of the best anglers from around the world just as the Virgin Islands angler Chuck Senf had envisioned when he started it in 1972. Want to give something back to nature and hunt for a little personal glory? Go fish... where else but at the US Virgin Islands Atlantic Blue Marlin Tournament!
Edit bureau: Tareque Laskar For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
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the ‘holy cow’ and the proverbial snake charmer, another picture perfect image of India that strikes upon from a lonely planet guide is that of the great Indian family of four breezing down crowded by-lanes on a 2-stroke scooter! Of course, n o t much has changed in the way the whole experience looks even today. The only thing perhaps that has undergone a transition is that the good old two-stroke scooter has gone four-stroke and is now endorsed by MNCs like Honda. 
Activa’s flaring sales charts and Dio’s relatively buoyant north projecting figures, Honda in 2003, launched the Eterno redefining public perception of the way one recalls the good old scooter days. As compared to its pre-historic counterparts, the Eterno – apart from the 4-stroke ride and a mileage to stare right into any 100cc category bike – offers loads of storage space in the under seat box, a wide and a flat footboard, a bag hook and a side grab rail, all a testimony to Honda’s focus towards the common Indian family! “HMSI believes that full-size customers have unique needs. It is only because their needs have not been adequately met by existing models that they have begun looking at other 2-wheeler categories like motorcycles, which is witnessing growth. Thus, with this understanding, we decided to launch the Eterno,” expressed Haruo Takiguchi, President & CEO, HMSI. Sure, Indians have taken note of your product, Takiguchi! 
